Prosopopeia

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One of the reasons I so love advertising is that it is fun. If more marketers realized this simple fact, they would probably end up selling more product and gaining more loyal customers. A few years ago my agency presented an idea to use J-Lo to advertise a new crossover SUV because it had an impressive "rear" and we felt the phrase "Junk in the trunk" would be a wonderful mnemonic. It never happened. I bring this up because I for one cannot believe that advertisers and agencies have not inundated Venus and Serena Williams agents with ideas and offers. There is currently no better duo to represent the juxtaposition of Power and Style. Prosopopeia, by the way, is a physical entity (or in this case entities) typifying an abstraction. Serena and Venus...Power and Style.